Search engine optimization is what helps users find your site—web design is what keeps them there. These two critical digital marketing elements combine to create a strong platform for your online business to grow and find success.
That’s why SEO is built into every site we create. Our team offers strategic web design backed by modern SEO techniques—when we develop a new website, our search engine optimization efforts work to help your website be discovered.
On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher's query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher's intent and deliver search results that meet that user's needs.
Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. This lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs).
Backlinks is one of the important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.
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Impact of SEO in Web Designing
SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.