Myths vs Reality how Digital Marketing is Cost Effective for Branding in London 2021
“A brand is the set of expectations, memories, stories and relationships that, taken
together, account for a consumer’s decision to choose one product or service over
another.”
– Seth Godin (Marketing Wizard)
It is a reality that Digital Marketing is cost effective for branding in London especially during
2021 due to various reasons and circumstances affecting the graph of businesses of various
sectors . The potential of innovative digital marketing strategies have been recognized
especially during last few years as the number of businesses and start-ups have grown
tremendously . After covid-19 , How to do cost-effective branding in London 2021 ?
DIGITAL MARKETING
Marketing done through online channels and electronic devices which involves promotion
and selling of products and BRANDS to connect with potential customers . It has become
a necessity now-a-days to invest in digital marketing if you want to grow your business .
Myths vs Reality how Digital Marketing is Cost Effective for Branding in London 2021
You are at the right place ! YTech Raj is here at your service . Providing you with the best
digital marketing services for small or big enterprises .
MYTH V/S REALITY ABOUT DIGITAL MARKETING
Digital marketing has been acting as a weapon for small businesses to compete with large
businesses during this age . But there are some existing myths that affect and eventually
kill business opportunities –
1. TARGET AUDIENCE NOT PRESENT IN SOCIAL MEDIA
Around 80% of the targeted audience are present in atleast one of the top three social
media platforms – Facebook , twitter and Instagram . Gone are the times when their were
restrictions on what can be conveyed on social media . That changed when the industry
saw how to market wealth on social media.
2. DIGITAL MARKETING NOT FOR SMALL BUSINESS
Digital marketing is most cost – effective for small business to grow in particular . This
is because big companies can eventually pay large amount of sum in marketing
campaigns which involve both traditional and digital marketing practices . If company
brand not available in online platforms , there are high number of chances that you lose a
large no. of audiences .
3. EMAIL MARKETING NOT A GOOD OPTION
Essential Adding is one of the best and most effective ways which ensures high return on investment as people prefer to receive an email rather phone call , text etc.
Seek out information from factual and reputable sites. Get guidance and support that you
need from YTech Raj !
HOW ARE DIGITAL MARKETING AND BRANDING CONNECTED ?
Digital marketing and branding are two important phenomenon important for making a
business and a brand success . But both have major differences which distinguish them to
two separate ways –
Branding is a long-term marketing practice which creates the gravity of the brand
whereas Digital marketing is a short-term and temporary timeline for business success
and growth .
DIGITAL MARKETING IS COST EFFECTIVE FOR BRANDING OR
DIGITAL MARKETING FOR BRANDING
All sizes of brands and businesses can be made visible with the help digital marketing .
Digital marketing provides with inexpensive ways by using the medium of internet to help in
attracting people to the brand , business and services .
With exceptional cost- effective ways subtle digital marketing strategies make a huge
difference in the sales of a company brand . It can be through social media , website and
other internet platforms which have large sum of consumer viewership .
1) Email Marketing
Email marketing is another inexpensive and highly capable way of branding strategy .
Marketer reports that email can generate ROI four times over. Not only that but it costs quite
run an email marketing campaign using email management tools . The only thing needed will
be convincing text, a timeline corresponding to marketing objectives, an attractive call to
action, and a good landing page.
2) Social media marketing
Social media marketing – a way to get most of the attention you need among all age groups
through organic post and cost efficient ads through influencers . Trending topics , hashtags ,
community groups and influencers are highly effective in helping the brand fit in with the
image , idea and perception created with it .
3) Website
One of the most important aspects to branding a small business , an online store or a big
company like apple . It is a home base to everything a business have done to put the brand
online . Every business willing to succeed have to have one responsive and interactive
website . Everything the business posts through other online media platforms comes back
accumulating in website . Myths vs Reality how Digital Marketing is Cost Effective for Branding in London 2021
Don’t own a business website ? No worries ! When all the digital marketing tools you can get
from one place !
With Branding in London now easier and inexpensive . YTech Raj can be the shield to the
market storm spear !
Re-evaluate your marketing strategies
Digital marketing helps you to constantly evaluate the progress of business and brand as well
. You can adjust and re-work the strategies and tactics to make it work for company’s profits
by measuring your ROI and put the effective resources in line.
SEO optimization
By making your brand site visible in higher position in search results , the more the chances
are of generating interest and clicks on your brand . It helps in building a growth cycle for
branding and gain top position in search engines like google with the help of SEO
Optimization
Drive Good traffic
Make sure that your business is driving good traffic towards your website which eventually
increases the purchasing chances .
Brand Awareness Through Professionals
The professionals who deal with digital branding have different marketing strategies which
increase the brand awareness without resorting to excessive spending power .
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