Future of Digital Marketing in India
When we talk about the future of digital marketing, we mean by the future scope of digital marketing.
In today’s world, everything has become digital. Everyone is connecting and communicating online. Due to this, the scope of Digital Marketing in India is increasing every day.
Let’s learn about some factors and strategies that are important for a bright future of digital marketing in India.
Purchases for purchases
This trend is already on the rise, but inexpensive postings will continue to be widely used by 2021. Consumers are constantly on the lookout for a simple, quick method to shop.
According to the statistics, people are constantly seeking the simplest method to obtain information or news, therefore it’s no surprise that voice search technology will grow in popularity in 2021.
According to 92 per cent of marketers, video content is an important element of their advertising plans. Because individuals are more likely to engage with video material, it helps persuade and entice customers to the product of prospective conversions.
Consumers still need a “human touch” when shopping online. That’s why retailers use artificial intelligence dialogue boxes to meet customer needs. These chat boxes speak to consumers in complete sentences while answering any questions from consumers.
Virtual reality will witness a rise in marketing investment by 2021, similar to artificial reality. Companies will be able to use technology like- lenskar to generate in-store consumer fraud.
Social Messaging Trends
While certain social media platforms are great for chatting with friends and family, others, like Facebook Messenger and WhatsApp, are now utilized for communication.
Artificial Intelligence Growth
By 2021, the growth of artificial intelligence will be at an all-time high. Vendors are developing new technologies for improved customer management and use artificial intelligence (AI) to obtain more detailed information more quickly.
Future Marketing Predictions
Will content still reign supreme in 2021? Which platforms should businesses put their money into? What are the greatest ways for marketers to engage and keep customers? It’s never too early to start studying, thinking, and preparing – here are some digital marketing trends predictions for 2021 that all intelligent marketers should keep an eye on. In the digital marketing business, there are certain significant trends that everyone will be talking about.
- Advanced AI Technology
The first is AI. We will begin to realize the opportunity of an AI-driven content marketing strategy. Artificial intelligence has been expanding what’s possible in the world of digital marketing for quite a while now, but we’re going to see exponential leaps in what this technology is capable of over the next few years.
- The second is Employee activation. Our finest storytellers are our existing workers from throughout the company, but AI will tell us what to produce. Every firm requires a strategy to engage these people as both content creators and distribution channels for that material.
- Voice-powered everything
Smart speakers and “assistants” have been around for a while, but they truly took off in 2017 and 2018, as consumers overcame their inhibitions about talking to their phones and a slew of new consumer gadgets, such as Amazon Alexa and Google Home, hit the market.
With the rise of voice search-enabled smart gadgets, marketers will have additional chances to sell to those who possess them. Amazon saw this potential early on when it began providing discounted Kindle products in return for consent to receive marketing emails.
- Social media takes over the world
You may think social media is already pervasive, but as they say: “you ain’t seen nothin’ yet.”Social media will continue to make its presence known in every area of our lives and become truly integrated with both on and offline services.
- The New Industry Norm: Marketing Automation
With hundreds of interactions across many platforms, the customer journey is so dynamic and fluid that advanced attribution models are the only way to properly forecast outcomes and compute ROI. It will become virtually difficult to track these data manually as a firm expands.
A marketing automation software can help with this. This technology will advance further in 2021, allowing marketers to convert leads more effectively, provide tailored content, and measure outcomes. Take it from us: in 2021 and beyond, marketing automation will be the only method to efficiently execute digital marketing.
What is the future of Digital Marketing in India?
India has always been open to new technology, attempting to join the market as quickly as possible. The use of digital platforms in India has been steadily rising since the inception of the Digital India initiative. This strategy, according to experts, may raise GDP by $1 trillion by 2025. It might also assist with a variety of other variables, including job creation, labour productivity, business growth, and government income generation.
According to a Goldman Sachs report, the Digital Marketing future scope in the Indian Internet industry alone is going to be worth US$160 billion by 2025, which is thrice from its current value. That makes us aware of the scope of Digital Marketing in India and Digital Marketing as an in-demand job.
Few Reasons why Digital Marketing in India is Very Bright
- Substantial shifts in traditional marketing
The prior method of marketing was confined to door-to-door sales and word-of-mouth exposure. Marketers previously relied on physical labour to advertise their goods. People nowadays, however, want everything to be at their fingertips.
And every business’s top goal is to meet the demands of its consumers. So, digital marketing became popular a few years ago. Even the tiniest item may now be found on the internet.
- Government’s “Digital India” initiative backs up
The Government of India started the Digital India initiative in order to alter the whole ecosystem of public services via the use of information technology, with the goal of transforming India into a digitally empowered society and knowledge economy.
Opportunities are now accessible not just in large cities, but also in rural villages. The government has also developed an application for job training programmes. These days, everything is getting digital. So, if you’re looking for a digital marketing job in India, you’ve come to the perfect spot. Stop arguing the options and learn about the advantages they provide.
- Institutions coming up with Digital Marketing courses
Many universities are now offering degree programmes in digital marketing with a hands-on approach. Academic courses are offered both on-campus and online. Many digital marketing companies now have their own school where potential students may learn about digital marketing. It’s as easy as that: when there’s a demand, there needs to be a sufficient supply. The need for digital marketing is increasing, and those in the know are devising new ways to educate pupils.
The picture below shows the poster of an online course:
- Growth in the number of internet users
The below graph clearly says everything. People using the internet in 2015 were 259 million which go up to 331 million in 2017. It has been predicted that the number of internet users is to get doubled by 2022. This is because, at the rate at which the country is growing in terms of everything, people will be heavily dependent on the internet in the coming years.
Be that business or technology everything has changed at that time as the points mentioned above prove that digital marketing will have a bright future in India as it is a new norm for everyone around us by just living comfortably in their homes and shopping. The future of digital marketing in India is very bright. In the future, digital marketing will continue to be the most effective method of marketing.
However, because the dynamics of digital marketing are always changing, a digital marketer must be flexible, aware, and clever in order to keep up with the newest advancements. Not only that but today’s and tomorrow’s digital marketers will have to foresee changes and execute them well ahead of time in order to capitalise on them.