In today’s time, no one is oblivious to the fact that the use of digital marketing is one of the best ways of marketing your venture.
But digital marketing in itself is a huge aspect alone. There are multiple ways in which one can pursue digitised marketing of their venture like PPC, SEO, etc. But then there is one more way of digital marketing that has proved to be the most effective and that is email marketing.
Email marketing is a direct marketing channel that has proved to be one of the most profitable ways among the numerous digital marketing strategies.
Email marketing should be your top priority when starting the digital advertising campaign for your venture.
Free email marketing tools
There are many tools in the market and here are some free basic tools of Email Marketing
- Benchmark email
What is email marketing?
It is vital that we start with the basics first before moving on to the complexities of the marketing tactic and start by understanding ‘What exactly email marketing is?’
Email marketing is an advertising tactic that involves sending commercial emails related to the latest news about your product or service to your clients who has subscribed to your email. By subscribing to your email, the client gives you their direct consent to send them any information related to the product or service your business has to offer via email.
Email marketing acts as the perfect tool to boost the growth of your business as it adds majorly to the process of brand building for your product or service.
But like any other aspect of digital marketing, email marketing to has undergone a rapid evolution. The novel methods of email marketing now focus on a definite strategy of personalised emails rather than a one-size-fits-all concept.
The modern methods focus highly on their target audience by segmenting their clientele and further personalising their experience within it.
List of 7 top free Email Marketing
If you have reached this part of the write-up chances are you’ve already understood the ways that provide an answer to your question of WHY you should go with email marketing for your venture. Hence, we are not going to bore you further in explaining another list of reasons why you should go for something that is obviously a mandatory step in ensuring the success of your venture.
Instead, now we will share with you a list of tools that will further help you to excel in your email marketing strategy.
From helping you to set up your business online to help you build appropriate
marketing strategies. Mailchimp does it all.
- With the help of Mailchimp you not only will be able to devise appropriate marketing strategies that suit your need and target your desired sect of audience but it would also help you connect with just the right set of audience.
- It also provides you with ready-made email templates which further adds on in easing the process of email marketing. Now all you gotta do is find the right template that suits your needs and copy-paste your offer’s contents on it and tada! You’re good to go.
- Within the list of its services, there is another remarkable option wherein they help you create better content for your marketing tactics.
Sendinblue is another remarkable site that helps in setting up your venture on just the right path and that is the path of success obviously! Sendinblue believes in working smart not hard.
- It has all the services an aspiring entrepreneur might need.
- It helps you in choosing appropriate marketing strategies and tools.
- It provides you one of the most creative ways in helping you increase your visitor conversion rates.
- Along with that one of Sendinblue’s top priorities is to constantly strive to uphold your privacy and keep your data safe and protected.
Hubspot is one of the few sites that believe in creating not only a successful venture but also ensuring that it is a win-win situation for everyone involved within it.
- They firmly believe that to have a successful business one does not always have to be ruthless and how they believe in it is because they provide a way for it.
- Their mission for helping any venture involves providing services that help in producing happy customers, which one cannot deny is the best way for any business.
- They strive to provide efficient CRM platforms to ensure the smooth functioning of every department within your business.
Sender is a platform that understands the need of budding entrepreneurs of having a fixed budget for everything and thus, provides efficient and competent solutions to their problems at a much lesser cost.
- It is one of the few ‘free’ good email marketing sites.
- It helps you by providing appealing templates for your emails. Along with that, they help you devise the content for your emails in a such way that they are more responsive.
- They also provide you with ready-to-go email templates, with an option of customising your very own template with the help of their ‘Custom HTML editor’ option.
Mailjet is yet another easy-to-use all-in-one email customising platform.
- It helps you in creating email layouts that are compatible with the needs of your venture.
- It also helps you in managing the content of your email. To help you devise content that clearly targets and appeals to the targeted set of audience.
- And that is not all it has an additional feature of helping you keep track on the returns generated through your emails with the help of their analytics
Benchmark email is a platform that realises that time is the most precious resource for every budding entrepreneur and thus, strives to make your process simpler.
- They believe in making the process simpler so as to help the entrepreneur focus on other important aspects of the business.
- They strive to help you set up appropriate and effective marketing strategies in less time.
- They help you create a framework that aids you in building a stronger relationship with your clientele. And thus, creating a basis of trust and cooperation. Which is the basis of every successful venture.
Mailerlite understands the hesitation of every budding entrepreneur in investing in something new and thus, helps you to be absolutely sure by giving you a 14 day free trial of their service.
- They help you devise email marketing strategies that are beyond just the inbox with the help of their advanced tools.
- They also offer their customers award-winning 24×7 live customer support. They understand that sleep is elusive for an active mind when it comes to their new venture and thus have made a provision to answer the queries of their customers at any hour of the day.
- They offer their clientele one of the most advanced and powerful tools for featuring and designing their marketing strategies.
What are the benefits of email marketing?
Email marketing is hands down one of the best digital marketing tactics. It is not only convenient but it is also proven to be a highly profitable form of advertising tactic. It should undoubtedly be one of your top priorities when starting the digital advertising campaign for your venture. And Why should that be?
Well to convince you further mentioned below are 5 reasons why it is an absolute must you should go for email marketing.
Low cost of investments
As compared to the other mainstream marketing aspects, email marketing has proven to be the one that requires a much lower cost. Why?
- Since there is no cost of printing flyers, advertising your ad on a billboard, television channel, or magazine, which is where you undoubtedly save a large sum of money.
- Instead of the traditional ways of marketing, entrepreneurs that choose email marketing for their venture, invest in software that specializes in generating, sending, and evaluating automated emails.
- Obviously, the adoption of this software would require some amount of money but the cost of the software would be much less as compared to other ways of marketing.
One of the major plus points of adopting Email marketing for your venture is that it only helps you connect with the clientele that is genuinely interested in the product or service offered by your venture.
- The fact that they are interested is exactly the reason why they have provided you with their personal details. To be updated about the latest news and offers related to your business.
- This aspect really helps in boosting the growth of the business as you are advertising your product or service to an audience that is already interested.
- Thus, this boosts the conversion rate towards your audience.
At the end of the day, in the business world what really matters is that the curve of your ROI is going upwards or not.
A major reason why many of the new entrepreneurs invest in email marketing is because of its remarkable returns. Why is this so? Because
- Email marketing is a great marketing tactic to take advantage of the impulse buying habits of people around the world.
- In which other aspect of marketing will a client get the advantage and convenience of buying the product that tempts them at the moment within just two clicks.
- With a tempting offer flashing right infront of them and an additional benefit of convenience, a majority of your interested clientele won’t be able to resist the opportunity.
Email marketing is one of the few platforms within digital marketing that lets you connect with an audience around the globe with just a few clicks at a very affordable cost.
- This aspect will not only help in increasing your clientele but will also help in establishing a global image for your venture.
- With an additional advantage of low cost.
Easy to start
Unlike other platforms of digital marketing, email marketing is a very simple process to get started on as:
- It doesn’t require teams comprising of specialised people which automatically results in cost savings.
- Many a times you don’t even have to use fancy words and flashy templates instead just simple and sober templates to convey and make the clientele aware of the offers as the audience you cater to on email marketing is already interested in your product.
Thus, as evident, there is a very low chance of you finding a more simple, efficient and affordable platform of digital advertising other than email marketing.
How do businesses in Europe go about the aspect of email marketing?
Now that we’ve briefly understood the concept of email marketing and how ardent it is for businesses to pursue the particular aspect, we can further move on to help you understand the very motive of this blog about how exactly do businesses entrepreneurs go about the concept of email marketing in Europe?
The first and foremost factor that is the most important component in the email marketing strategy in the European countries is that of CONSENT.
According to EU’s General Data Protection Regulation (GDPR), businesses are only allowed to send their email campaigns to the clients who have explicitly agreed to them for doing so. Whether be it in the form of ticking a box reading ‘agree here to subscribe to our newsletters or in the form of providing verbal agreement to do so by giving out personal information for the same etc.
Another add-on condition to the rule of consent is that whenever you are emailing your existing subscribers, it is a must that you provide them with an option to opt-out of your email campaign in each message you send them even after they have shared their personal details with you giving you consent.
So as you can see that within Europe, Consent is the main factor on which the aspect of email marketing depends. But it is also safe to say that consent can majorly help you provide a solid foundational relationship with your clientele in general as well.
Therefore, it is difficult to declare anyone tool as the best tool as all of them are equally competent and efficient. But our job was to help you get a comprehensive insight into the working of all the necessary and best tools for as to choose a relevant one for your venture. The one that is compatible with your terms and condition.
So the aspiring entrepreneur who is reading this, what are you waiting for? We have provided you with all the necessary information that ensures the success of your venture, so now get out there and make it happen!
We at YTech Raj always strive to provide the best to our clientele. We make sure that our audience is well informed before they take a decisive step forward on which the success of their venture is based upon and thus, help you in
making an informed decision by keeping your business needs as our priority and that too with an additional benefit of affordability. Want to find the perfect solution for your business?