5 Reasons Why WordPress has Become Famous among Small Business in Europe 2021
‘ Digitization is enabling European small and little enterprises to expand globally ’
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European Small Business 2020
In the European economy, small businesses, have played a central and crucial role for decades.
“SMEs represent 99% of all businesses and employ 2/3rd of the workforce.”
The Mckinsey survey conducted in August 2020 has indicated that European countries such as
France, Germany, Italy, and Spain have been hit hard by pandemics. So much that the
entrepreneurs have felt the need to shut their businesses down as they might not survive longer
than 12 months.
“70% of the business Revenues have decreased with a severe knock-on effect.”
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Digital Transition in Europe
Pandemic has brought forward digital transition in Europe which would have been covered in seven years. Small and middle enterprises ( SMEs ) are the lifeblood of the European economy. To
help them cope with this situation,
WordPress has become an effective digital marketing tool to allow them to grow more than ever before. It will not only help them grow within Europe but globally expand their reach. The earlier global marketplace was owned by large businesses but digitalization has Democratized Commerce and has changed the calculus of real business.
WordPress
WordPress is a content management system that has the potential of creating interactive
websites giving people life-changing experiences at an affordable price and a user-friendly platform.
They can easily launch projects without the need to find a developer to make minor changes for
their content on the website.
WordPress has Become famous tremendously for small businesses in Europe by 2021. This has
happened due to the changing dynamics and perspectives that occurred because of the pandemic which
has shaken up the basis of SMEs especially in Europe.
It is true that many small enterprises believed their business wasn’t big enough to be on online platforms and websites which costed them too much but to access their client base virtually, they adapted to the new reality and necessity to have company websites especially through using WordPress which will evidently benefit them in future.
Here are 5 reasons why WordPress has become famous among small businesses in 2021:-
1. AFFORDABLE
The first and the most important thing after experiencing COVID 2020 was that online
interaction with the clients was very important and necessary for survival In the marketplace.
WordPress acts as a boon for small businesses as it saves both money and time.
Support system is available 24/7 via email and community forums. It provides you with free
essential tools to unleash word press power to make impressive and attractive websites for free or affordable prices accordingly.
2. SEO OPTIMIZATION
Every website developer keeps the perspective of SEO in mind but websites developed in
WordPress are by default SEO optimized as the structure it follows is already
acknowledged by the search engines. Not only that but for better ranking there are tons of
great guides and plugins present, to help you further optimize the onset of SEO.
3. EVERYTHING YOU NEED
• Once you are used to the ways of WordPress, it is very difficult not to appreciate
the availability of absolutely everything in it. It is created for both technical and
non-technical people, which eventually has increased its demand.
• There are highly responsive pre-designed themes with visual customization
options. Usually, it can be quite expensive to create designs by hiring a web
developer. thousands of more options can be accessed after going premium.
• There are thousands of free developed plugins to add functionality to your website
also available for free..
• It is an open-source development platform which is the most important advantage
and a preferred choice for small businesses.
• Automatic saves the edited data – whether it’s the images that you dragged or the
content that you wrote is automatically saved in every few seconds.
4. WORDCAMP
WordPress has a large online support community globally, consisting of millions of
active users, a skilled team of developers, and discussion forums. WordCamp is the
informal community in which events are organized by WordPress users.
Everyone from Blogging newbies to professional WordPress developers and consultants interacts
with each other. Sponsors from large to small companies also participate. Word Camp 2021 which will be organized by Europe will evidently extend the userbase of WordPress further. Besides, ensure a surge in reaching out to most of the sections of the society in the near future.
5. SECURITY
“In 2020, cybercrimes increased by 60% due to coronavirus crisis in which 43% of cyber
attacks involved small businesses.”
It is a powerful content management system that works consistently and securely. When it
comes to the security of websites, WordPress is in the first position. It regularly releases
updates and security patches with a bunch of ways to improve the security with basic
precautions and plugins.
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We are WordPress friendly too. With SEO optimization, code consistency, solid
branding strategy, marketing solutions and many more services. We have everything
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Some facts about WordPress in Europe:-
• Three official national websites of European countries – Finland, Estonia and
Sweden are created through WordPress.
• An open-source, personal publishing software that powers over 40% of the web
and has a market share of over 60% is used by many popular brands such as
Spotify, the New York Times, Beyoncé, etc…
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